Music Video

http://www.youtube.com/watch?v=zwFS69nA-1w

This is the music for the Bright Eyes song, First Day of my life.
Argument: The argument for this music video is similar to the song itself, but different in that it targets a larger audience and says more specifically that love is found in all people no matter their race, ethnicity, gender, age, or sexual orientation.
Audience: The audience is still Bright Eyes fans, but the music video makes it more applicable to all people because many different kinds of people are represented.
Ethos: This appeals to the idea that the audience can relate to the images of all the people in the music video because it is likely that they will see themselves in it.
Pathos: The images of the people in the video are all couples, or families, who are listening to the song for the first time and are reacting to it. You can see them reacting positively to the song and also how they are reacting to their partner. You can see in their expressions how the song is affecting them and how they feel about their significant other.
Logos: The logic of this video is that it uses real people who are listening to the song. By watching the video, you can see how others react to its message and see how the lyrics and melody affect them.
Effectiveness: I believe this music video is very effective because it appeals to a wide audience. By using real people, listening to the song in the video, we see first hand how others are affected and can relate our feelings of the video to it.