Audience: Bright Eyes' listeners...more specifically the singer's love interest.Argument: The song is saying that love isn't always easy, but it makes life worth it and beautiful and so he's telling the person he wants to be with them.
Ethos: He is arguing that love makes him alive and makes him want to be a better person. He is also asking for forgiveness so he is appealing to the person's charity.
Pathos: He is flattering the person and making them feel good about themselves and seeing him as someone who makes them happy. He is appealing to their empathy for how important they are to him.
Logos: He is being realistic about the difficulties of love, and being honest with the person about his short comings. He is also reminding the person of feelings they have previously had towards him. He is suggesting that love is always hard so they should stay together because they won't find something that isn't.
Effectiveness: I think that this song is very effective. It tempers its romanticism with realism. It is believable. This song appeals to our desire to hope for the best and place faith in people. It appeals to our sentimentality for the past, it is apologetic. It appeals to its wider audience by articulating what they would want said to them by their significant other.
(lyrics) http://www.plyrics.com/lyrics/brighteyes/firstdayofmylife.html
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