Nick and Norah's Infinite Playlist

http://www.apple.com/trailers/sony_pictures/nickandnorahsinfiniteplaylist/low.html

Nick and Norah's Infinite Playlist is a movie that came out earlier this month.
Audience: The audience this movie is targeting is late teens to mid twenties who love music, and more specifically, less main stream, indie music and that life style.
Argument: It is a little unclear, but I think that it's showing how these kids are just like you (audience) while at the same time showing how their lives are appealing and almost glamorous at times.
Ethos: This movie would appeal to its target audience because the actors it uses, like Michael Cera, embody this kind of lifestyle in the movie as well as in real life. The audience would be able to relate to him and other actors because they would be familiar to them, while at the same time being a celebrity.
Pathos: The main appeal the emotion in this trailer is its use of music. Music takes a main role in the movie which would resonate with the audience who also takes music seriously. The singers and songs used would very much appeal to the audience.
Logos: I think that the logic in this trailer is the idea of "they're just like you". It is targeting a specific kind of teen/twenty-something, and they would, naturally, want to see something that they could relate to.
Effectiveness: I think this movie would be successful for all the reasons mentioned. The audience would appreciate music and actors they like and relate to. The movie emphasizes music, something that is important to them. The only thing that might now work is that it could be somewhat of a generalization of this group of people. Maybe not all would like it.