Marlboro Cigarettes Advertisement

1. In this ad, the argument is that Marlboro cirgarettes are for the outdoors kind of man. They are for the "man's" man. You don't have to change your lifestyle for these cigarettes, they already fit yours.

2. The audience in this ad is a smoking male, a "manly man", who may not already have a preferred brand of cigarettes.

3. This ad is persuading its audience by
ethos: The are using a picture of a rugged man in his natural element. He is out on the ice, snow shoeing. He personifies the working man, out in nature. The audience would identify with him because it is a good representation of those kind of people.
pathos: This ad appeals to the audience's emotion but putting the man in a nature setting, removing him from the world. This kind of audience would be drawn to that because it would relieve some stress of their jobs, and shows that cigarettes would help.
logos: The logic in this ad is that Marlboro cigarettes fit to your lifestyle and they show this by picturing a man in his element.
4. I believe that this ad would be effective for the audience it is aimed at. It would appeal to them emotionally because it shows the type of environment they would enjoy and how these kind of cigarettes would not only remove stress, but would be a natural fit to their kind of habits.