Kathy Lee and Slim Fast

Slim Fast TV Commercial
http://www.retrojunk.com/details_commercial/7048/


1. The argument in this commercial is that Slim Fast will help you lose weight which, in turn, will make you feel better about yourself and more appealing to your husband.

2. The audience for this commercial is middle aged women, mothers especially, who are trying to lose weight and maybe don't have the highest self esteem.

3. This advertisement persuades its audience by appealing to:
-ethos: Kathy Lee Gifford is a recognizable person to this audience. They, more than likely, watched her television show and trust her opinions and advice. They can also relate to her as being a mother.
-pathos: Kathy Lee says in the commercial that she gained weight during her pregnancy and didn't feel good about herself. This kind of testimonial would persuade the audience because it would appeal to their emotions. They would be familiar with this feeling.
-logos: By using Slim Fast for two meals a day, it would decrease the amount of food you ate and would, logically, lead to weight loss. Kathy Lee also makes a point to make it sound very easy and attainable.

4. I think that this commercial would be very effective for the audience it was aimed at. Middle aged moms would relate to Kathy Lee, trust her, and buy the product.